The Meaning Economy

A Forthcoming Book

The Meaning Economy

How meaning is transforming the economy, and our future

A Forthcoming Book by Manuel Maqueda

The Meaning Economy is a vibrant economy that creates value around meaningful experiential interactions.

In the Meaning Economy, meaning defines value, experiences prevail over ownership, products become services, services become platforms, and traditional roles, such as producers, customers, employees, etc. often become blurred to look more like partners in the co-generation of value.

Success in the meaning economy is predicated on inciting meaningful engagement and co-creative practices around values shared by community members.

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